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2. Path to study yourselft
(1) DIGITAL MARKETING STRATEGY
Understand fundamental digital marketing concepts and techniques, including: the use of market and user research to develop global brand positioning and strategy, omnichannel experiences, customer journeys, personas, and more.
#related keyword: Digital Marketing Basics, SEO, Local SEO, Inbound Marketing, Affiliate Marketing, Freelancing
(2) CONTENT MARKETING
Develop a global content strategy, including objectives, metrics, and guidelines. You will then gain first-hand experience with content marketing management, including keyword research, editorial calendars, content production, and distribution.
#related keyword:
(3) EMAIL MARKETING
Learn email marketing best practices and techniques, including audience development, personas, email list creation and segmentation, drip campaigns, newsletters, chatbots, key performance metrics, landing pages, email marketing regulations, and more.
#related keyword: Email Marketing
(4) SOCIAL MEDIA
Understand key demographics and use cases for all major social media platforms. You will then learn to develop a social media marketing strategy, including social content development, management tools, processes, metrics, and measurement.
#related keyword: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Quora, SlideShare, YouTube Monetization, Pay Per Click (PPC), Display Ads, Shopping Ads, Mobile Advertising, ORM, Google Analytics, Google AdSense
(4) PERFORMANCE MARKETING
Learn the fundamentals of performance marketing through core search engine optimization principles to increase online visibility, domain, and page authority. You will then learn to leverage Google Ads, creating campaigns and ad groups to generate leads and conversions.
#related keyword: WordPress Website, Video Marketing
3. Preparing you for a Career in Digital Marketing
- Building a portfolio of completed marketing projects and tasks, showcasing the skills you have developed.
- Prepare for Interviews: Interview Skills
- Gain Access to the Industry: Building meaningful connections, attending meetups, networking events, and career fairs.